![]() ![]() Just make sure you don’t buy the similar-looking glass bottles. Plus the apple juice is actually widely beloved as being pretty dang delicious. If you want to try the weird trend for yourself, Martinelli’s apple juice is still available on Amazon - with a slight up-charge, due to the viral popularity. ![]() She suggests the plastic layers rubbing together makes the sound. A TikTok user named also posted a video cutting open a bottle of Martinelli’s pointing out it appears to be made of three layers of thin plastic. The combination of these two product characteristics is what likely makes the trick work, though it’s doubtful the brand intended to make an apple-sounding crunch with their bottles. The bottle is also imprinted with product information instead of having a label. The plastic that makes up Martinelli’s apple juice bottles has a little give to it, allowing it to bend slightly to your bite. Many comments debate whether the trick actually works. However, that attention doesn’t compare to the widespread nature of the trend on TikTok, where videos of users biting into the apple-like juice bottles have hundreds of thousands of likes. The trend has been around since 2015 at least when it first gained minor popularity on YouTube. Biting into the short, stout bottles of juice apparently makes the same sound as biting into a super crunchy apple. on weekdays at 345 Harvest Drive in Watsonville apple juice is going viral on TikTok for the strangest reason. The tasting bar at the Martinelli’s Company Store is temporarily closed due to COVID-19 precautionary measures, but the store is open from 9 a.m. We can’t keep that plastic bottle in stock. Q: Martinelli’s even inspired a strange TikTok trend that had users biting into plastic apple juice bottles because it sounds like biting into an actual apple.Ī: It was absolutely crazy - and unbelievable how much it boosted our product. … Although, I have to admit that I didn’t know who Kylie Jenner was. But we don’t go out of our way to capitalize on it, because that would almost stop it from happening. What do you think of all this attention?Ī: We love the heck out of it, and it’s very flattering. Jordan, Kylie Jenner, Lance Bass and others - have publicly declared their love for Martinelli’s on social media. Q: Several celebrities - including Michael B. (The Expresswire) - The 'Apple Juice Market' Study Describes how the technology industry is evolving and how major and emerging players in the. chairman of the board John Martinelli poses for a portrait at the company store in Watsonville, Calif., on Aug. It has just the right flavor balance of sweetness and tartness. It’s one of the oldest apple varieties in America. Not a lot of people realize that.Ī: The Newtown Pippin, without question. You can have as many varieties as there are branches. And I love grafting different varieties of apples on my trees. After all these years, don’t you ever get sick of apples?Ī: No way! In fact, I have five apple trees in my backyard. Our sparkling cider is beautiful, bright, festive - and tingling on the tongue. So our mantra is not “instead of,” but “in addition to.” The two go hand in hand and satisfy the same craving. Martinelli's / Via In a recent TikTok trend, people have been biting into the apple juice bottle and discovering that it actually sounds like you're biting into a real. Can you sell us on why we should all just stick to the sparkling cider?Ī: First of all, I have to tell you: I like Champagne. Q: Martinelli’s Sparkling Cider is a popular item on the kiddie table during the holidays, when children guzzle it while adults uncork the Champagne. The fact that we survived through Prohibition, the Great Depression, two world wars and a few of our own family squabbles is pretty impressive. The odds of a company surviving five generations is one in a million. Why is celebrating the past so important to you?Ī: It’s almost everything. You even penned a commemorative book for Martinelli’s 150th anniversary in 2018. ![]() Q: Your company, unlike some, embraces and touts its history. I didn’t know anything about the business, but I immersed myself in research. I realized that we needed some youthful enthusiasm, and that was something I could provide. We couldn’t keep up with the business opportunities that we had. You think it’s easy? Come spend a day with me.”Ī: I went with him to the plant, and oh my God, I saw that they had just a few people doing everything. ![]() It can’t be that hard!” He said, “OK, wise guy. So I asked him, “What the heck do you do all day? You make apple juice. I went home for the summer and was being super lazy. After 14 years of school, I was burnt out and didn’t quite know what I wanted to do. A: I graduated from Stanford with a degree in economics. ![]()
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